USA: Operation Lifesaver funds new rail crossing safety public awareness campaign

Operation Lifesaver, Inc. (OLI), in partnership with the Federal Highway Administration (FHWA), will offer more than USD 200,000 in grants to 13 State Operation Lifesaver programs for a variety of highway-rail grade crossing safety public education projects, in conjunction with the nonprofit safety group’s ongoing “See Tracks? Think Train!” public awareness campaign.
The grants will be awarded to Operation Lifesaver organizations in California, Georgia, Idaho, Illinois, Indiana, Michigan, Minnesota, Ohio, Oregon, South Carolina, Texas, Utah and Wisconsin. These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising; create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.
“The grants will fund a wide variety of projects to expand the reach of our ongoing safety campaign and further Operation Lifesaver’s mission of eliminating collisions, injuries and deaths at crossings and along rail property,” said Joyce Rose, OLI’s president and CEO.
The Federal Highway Administration, a national partner and advisor of Operation Lifesaver, provides the funding for this new grant program, which complements similar grant programs with the Federal Railroad Administration and Federal Transit Administration.


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