ÖBB RCG offers customers new digital tool

SmartLink digital serviceÖBB Rail Cargo has made available its SmartLink digital service for end-to-end logistics processes. The new tool provides access to the existing services and also offers a clear overview of all combinable elements required for rail freight transport.

“We have structured our extensive range of services clearly and made them easy to navigate. SmartLink isn’t just a tool to display our services. It is a fundamental first step towards providing simple, engaging access to the railway system,” ÖBB RCG’s Board Chairman Clemens Först said.

As an entry tool into the digital world of rail logistics, SmartLink digital service guides customers through four areas: Customers choose from scheduled or individual TransFer connections. They access information about the equipment available as well as about the services and add-ons relevant to them. The customer journey then ends with contact to customer advisers, who work with customers to create specific offers. As well as this, the first MIKE services (MIKE – a digital assistant), are available to ÖBB RCG customers and will be rolled out gradually over the next few months.

The tracking application within MIKE shows customers the current location of their shipments. By means of the ordering function, the digital solution supports the ordering of empty wagons and the capacity planning function enables key customers to directly ascertain wagon requirements via specific production capacity planning.

ÖBB Rail Cargo Group is focusing on the development of digital technology, which has become more apparent than ever during the coronavirus pandemic.

Investment in innovation and digital solutions has allowed ÖBB Rail Cargo to make rail freight transport more simple and transparent. Processes have been rethought by agile teams, scenarios further developed, tried out and adapted.

“We tested ideas on a small scale in order not to lose sight of operational reality and to keep the focus on tangible added value,” Vanessa Langhammer, Head of Digitalisation said. This approach will enable ÖBB RCG to digitalise its entire range of services and offer customers easy access to the railway system.

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