Adelaide Metro to trial Australia’s first mobile ticketing

South Australia Department of Planning, Transport and Infrastructure (DPTI) and Masabi agreed to launch a two month trial to test the feasibility of smartphone-based payments on country’s public transport network.
Masabi’s Justride is being tested by 50 DPTI employees on Adelaide city trams and SouthLink operated Hills and Outer South Express bus services. In addition, Mastercard is providing its gateway services to facilitate test payments linked to South Australia’s acquirer, Commonwealth Bank of Australia.
As part of the trial Masabi has deployed 15 VAL 100 on-board ticket validation units in partnership with Access-IS, that allow passengers to scan mobile tickets and provide DPTI with real-time usage data.
“Following on from successful deployments in cities such as New York, Boston, Los Angeles and London we are delighted to be demonstrating our technology in a major Australian city,” Brian Zanghi, CEO of Masabi said.
Masabi’s Justride is a cloud-based, end-to-end mobile ticketing and fare collection platform. It comprises award-winning apps for ticket purchase, display and inspection together with back-end infrastructure for secure payments, ticket management, customer service, reporting and real-time analytics.


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