Operation Lifesaver, Inc. (OLI), in partnership with the Federal Highway Administration (FHWA), announced USD 175,000 in grants to 11 State Operation Lifesaver programs for a variety of highway-rail grade crossing safety public education projects, in conjunction with the nonprofit safety group’s ongoing “See Tracks? Think Train!” public awareness campaign.
The grants will be awarded to Operation Lifesaver organizations in California, Georgia, Idaho, Michigan, Minnesota, Missouri, Nevada, North Carolina, Ohio, Tennessee, and Utah.
The 11 approved grants were awarded through a competitive process, with selections based on criterial such as successfully leveraging the federal funds with private partnerships, targeted messaging and the frequency of highway-rail collisions.
These state programs will use the funding to spread “See Tracks? Think Train!” (ST3) safety messages via television, radio, billboard, digital and magazine ads as well as events. Target audiences include students, agricultural sectors, outdoor enthusiasts, professional drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.
“The grants will fund creative projects in these states to raise awareness of the need for caution near highway-rail grade crossings among parents, new drivers, professional drivers, and others,” said OLI President and CEO Bonnie Murphy.
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