Masabi to provide mobile ticketing solution for California’s counties

Masabi announced that it is providing mobile ticketing services for Sonoma-Marin Area Rail Transit (SMART), the new commuter rail service in the Sonoma and Marin counties of California, which launched its full service on 25 August. Masabi has deployed JustRide, its award winning, end-to-end mobile ticketing system.
With the overwhelming majority of Bay Area transit riders using smartphones, JustRide allows SMART to offer an easy and convenient way to buy tickets and plan transit rides in the area. To assist customers with their transit trip planning, SMART’s mobile ticketing app is also integrated with the industry leading Transit, which is used by millions of transit riders across the country.
Masabi’s JustRide is a cloud-based, deployment-proven, end-to-end mobile ticketing and fare collection platform. It comprises award-winning apps for ticket purchase, display and inspection together with back-end infrastructure for secure payments, ticket management, customer service, reporting and real-time analytics. The SMART ticketing app “SMART eTickets” is available for download from Google Play and the Apple App store.
SMART’s initial 43 miles of rail corridor includes 10 stations, from the Sonoma County Airport to Downtown San Rafael. Future extensions include: Larkspur, scheduled to be completed in 2019; Windsor; Healdsburg; and Cloverdale.

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